Sports attire stores are popping up in many malls All over the world the fitness industry has been booming and growing for quite some time, and over the past few years has been growing in China at a rapid rate. Like Starbucks in the Western World, it seems a new gym is popping up on every corner, and a new yoga studio at every block. This new trend brings a new type of style with it, fitness fashion. Gym Attire In the U.S. this trend has been going strong for years, and some companies l

Actress Penelope Cruz returns as the face of handbag brand Carpisa’s spring-summer 2018 campaign. Captured on location in Naples, Italy by Nico Bustos, the ‘American Crime Story’ star channels elegant vibes in the sun-drenched shots. Naples’ Santa Chiara Monastery provides a lush garden setting as well as decorated marble. Penelope poses alongside leather bags with fringed tassels and square shapes. Source: Fashion Gone Rogue.

CK Calvin Klein unveils its spring-summer 2018 campaign captured outdoors in what could easily be Anytown, USA. Artistic director Raf Simons continues to embrace an Americana theme with a wardrobe of essentials. Photographed by Willy Vanderperre, the cast includes models Julia Nobis, Lulu Tenney, Alyssa Traoré and Leila Goldkuhl. Stylist Olivier Rizzo spotlights letterman sweaters, band member pants and leather accessories. Source: Fashion Gone Rogue.

Rising star Rose Valentine heads to the City of Sin, Las Vegas, for the spring-summer 2018 campaign from Paul & Joe. Photographed by Stini Röhrs, the curly haired model poses in cool looks while traveling the city. Stylist Ondine Azoulay dresses Rose in a mix of floral prints, playful rompers and retro inspired eyewear. For beauty, Teiji Utsumi works on hair with makeup by Nami Yoshida. Source: Fashion Gone Rogue.

Pop star Britney Spears turns fashion plate as the face of Kenzo’s latest campaign. The ‘Slumber Party’ singer poses in front of the lens of Peter Lindbergh for ‘La Collection Memento No. 2’. Britney embraces 90’s inspired style wearing floral prints, Kenzo’s logo sweatshirts and denim jackets. In addition to the print campaign, the 36-year-old appears in a behind-the-scenes video featured below. Source: Fashion Gone Rogue.

H&M heads to Buenos Aires, Argentina for its spring 2018 campaign. The fashion brand enlists top models Imaan Hammam, Anna Ewers and Andreea Diaconu for the sun-drenched images. The trio poses on the streets wearing warm weather styles. From off-the-shoulder dresses to printed pants to embroidered jeans, these pieces will be great for your wardrobe. In addition to the print campaign, H&M also launched a short film. Models join actresses Winona Ryder and Elizabeth Olsen where they danc

Rising star Cara Taylor lands yet another campaign as the face of Max Mara’s spring-summer 2018 advertisements. The American beauty poses in front of the lens of Steven Meisel. Cara embraces neutral tones while modeling alongside Max Mara’s monogram embellished bags. Styled by Carine Roitfeld, the short-haired beauty poses in lightweight blouses, sleek suiting and sheer skirts. Pat McGrath worked on makeup for the shoot. Source: Fashion Gone Rogue.

Since being tapped as a Louis Vuitton ambassador in 2017, we have been awaiting Emma Stone’s first advertisement for the brand. And now the actress can be seen in the ‘Spirit of Travel’ 2018 campaign captured by Craig McDean. WWD reports that the images were lensed on location in the Californian desert. Emma poses in the designs of Nicolas Ghesquière including printed dresses as well as the Capucines handbag. “I am very happy and proud to be working with a house as passionate as Louis Vuitton, a

Louis Vuitton enlists a cast of models, actresses and other creatives for its spring-summer 2018 campaign. The French fashion house taps Ruth Negga, Lea Seydoux, Laura Harrier as well as director Xavier Dolan and actor Justin Theroux. Models Freja Beha Erichsen, Natalie Westling, Sora Choi, Signe Veiteberg and Janaye Furman also round out the cast. Photographed by Bruce Weber, the images feature a laid-back vibe while spotlighting embroidered coats and athleisure inspired shorts. Marie-Amélie Sa

Azerbaijan President Ilham Aliyev recently inaugurated two yarn production plants owned by Mingachevir Tekstil LLC in Mingachevir Industrial Park. Equipment from Germany, Switzerland, Spain and Japan have been installed in the plants, constructed with funds granted by the ministry of economy. Mingachevir is the fourth-largest city in Azerbaijan. The plants have an annual production capacity of 20,000 tons of yarn, according to a Azeri news agency report. The foundation of Mingachevir Industr