Key Takeaways Social media marketing has become essential for fashion brands, driving global visibility, consumer engagement, and brand loyalty. Platforms like Instagram, Facebook, Pinterest, and YouTube offer unique strategies for success, from influencer partnerships to user-generated content. Data-driven approaches enhance targeting, ensuring a higher ROI and sustained brand growth. In today’s digitally driven market, social media has become a vital tool for fashion and clothing br

Key Takeaways Pashmina shawls, made from the soft wool of the Changthangi goat, are a luxury product steeped in history and tradition. The intricate weaving techniques, like Kani and Sozni, and the use of natural dyes make each shawl a unique piece of art. Authentic Pashmina is lightweight, soft, and often features intricate embroidery, symbolising cultural heritage and craftsmanship. IntroductionBreathe in that crisp Himalayan air and—ahhh—you’re instantly wrapped in a clo

Key Takeaways Climate anxiety is driving fashion towards adaptive, sustainable designs that prioritise durability and resilience. Designers are using recycled, bio-based, and regenerative materials to reduce environmental impact. Brands like Patagonia and Stella McCartney are pioneers, promoting circularity, ethical production, and technology to help consumers navigate unpredictable environmental changes. In recent years, climate change has transitioned from a distant environmental concern to

Key Takeaways AI is revolutionising fashion e-commerce by enabling emotionally responsive, culturally aware, and cognitively adaptive user experiences. Tools like Emotion AI, neuroadaptive interfaces, and Zero-UI are reshaping how users shop. Ethical, consent-driven personalisation is building trust. The focus is shifting from selling products to designing human-centric journeys. Fashion e-commerce is undergoing a transformative shift. No longer users are satisfied with grids of stat

Insights Intertextile Shenzhen Apparel Fabrics and Yarn Expo Shenzhen concluded on June 13, showcasing South China's strength in textile innovation. With nearly 40,000 visits from 64 countries, the fair highlighted digitalisation, sustainability, and new zones—Fashion Gallery and The Closet. Featuring 650+ exhibitors and top global brands, it emphasised eco-friendly materials and AI-driven solutions. In a vibrant display of creativity and collaboration, Intertextile Shenzhen Apparel Fab

Insights A 10 per cent textile-to-textile recycling rate by 2035 could cut CO₂ emissions by 440,000 tonnes annually and ease water scarcity by over 3 per cent, said IVL. With current rates at just 1 per cent, advanced recycling could boost it to 26 per cent by 2030. The study has urged EU policy support to improve fibre recycling efficiency and infrastructure. Reaching a modest 10 per cent textile-to-textile recycling rate by 2035 could cut CO2 emissions by 440,000 tonnes annually and reduce

Insights Source Fashion's new report, Do We Really Need to Produce So Much?, reveals fashion's overproduction crisis—80–150 billion garments made yearly, with up to 40 per cent unsold. It urges brands to adopt on-demand production, circular design, resale, and co-creation to cut waste and boost margins. The report calls for a shift to smarter, leaner, and more sustainable models. Source Fashion, the leading destination for responsible sourcing and fashion innovation, has launched

Insights Louis Vuitton is the most counterfeited luxury brand, said a report from Entrupy, which found the brand accounted for 32.76 per cent of all its luxury goods submissions. There is a growing sophistication in counterfeits, especially across high-volume and high-demand items. China and Hong Kong still dominate supply, with 3 per cent of counterfeit purchases being enabled by chatbots. Louis Vuitton is the most counterfeited luxury brand, according to the new 'State of the Fake' report f

Key Takeaways Summer workwear in 2025 blends comfort with style, featuring breathable fabrics like linen and cotton. Key pieces include loose-fit pants, formal waistcoats, and linen co-ords for a chic yet professional look. Midi skirts, oversized shirts, and shirt dresses offer versatility, while modern twists like Bermuda shorts and halter necks keep outfits fresh and fashionable. Summer 2025 is heating up and so is your work wardrobe. Say goodbye to sweaty commutes in stiff blazers and h

Key Takeaways Cannes 2025 delivered unforgettable fashion—Rihanna stunned in blue Alaïa, A$AP Rocky kept it cool in Saint Laurent, and Simone Ashley brought fairy-tale drama in Westwood. Dakota Johnson rocked romantic Gucci, Spike Lee made a bold cultural statement, and Coco Rocha turned heads in avant-garde. Kylie Verzosa, Natalie Portman, and Qianhui Wan brought elegance, grace, and global flair. Cannes 2025 did not hold back. From edgy couture to dreamy old-Hollywood glamour,