Going through a rebranding for a few years now, Abercrombie & Fitch’s new fall 2015 campaign is different from the black and white, Bruce Weber lensed advertisements we are familiar with. The brand heads to the studio with a focus on fashion staples made for today’s fashion bloggers and street style stars. Modeled by Neelam Gill, who has previously modeled for the likes of Burberry, the campaign spotlights denim, moto jackets, cable knit sweaters and even a sequin embellished dress for good

If you've been wondering why everyone's sleeves have been seemingly getting longer and longer—it's not you. Designers have taken a strong hold of the bell-sleeve silhouette and they are not letting go anytime soon. It's a new take on a going-out top: fun, dramatic, and perfect for making a fashion statement. Céline debuted ribbed knits with thick belled cuffs, Ellery took to the clean lines of a flared sleeve, and Rosie Assoulin tended more toward ruffles and cascading shapes. Though there a

An image from Prada’s resort 2016 campaign photographed by Steven Meisel Launching its resort 2016 campaign, Prada spotlights rising stars as well as a few familiar faces for its latest advertisements. Photographed by Steven Meisel, models Lineisy Montero, Meghan Collison, Lexi Boling, Ina Maribo Jensen and Julia Nobis sport a mix of funky prints with lacquered and sequin textiles. Graphic bags are front and center as well as dangling earring styles. Prada resort 2016 campaign An ind

As the Trendstop experts continue to analyse the latest developments emerging from the Spring/Summer 2016 shows, we present FashionUnited readers with a sneak peek at three essential materials trends highlighted on the catwalks of the world's fashion capitals this season. Updating womenswear collections with innovative plays on texture and surface, a wealth of new innovations have emerged across the key sectors of Wovens, Knits and Skins & Tech. Spring/Summer styles appeal to the touch with

Following our Print & Pattern on the Catwalks feature last week, the Trendstop team have since compiled an essential guide to the most inspiring and directional colours emerging in Spring/Summer 2016 fashion. Pinpointed from the front row of every influential ready-to-wear designer show in New York, London, Milan and Paris, new season collections reveal a palette of fresh new shades to update apparel, accessories and footwear with a forward and contemporary appeal. This week, we present Fash

Maison Margiela has produced four womenswear collections since the appointment of John Galliano last October and will soon see menswear under Galliano's direction. In a new interview for WWD, Renzo Rosso, president of the parent company of Margiela, discusses how the house has changed since the instalment of its new artistic director. Martin Margiela changed the rules of the fashion industry “It’s another company now. You can feel the energy inside, it’s unbelievable,” says Rosso. “It

Burberry has become the first brand to shoot and post a campaign live on the social media platform Snapchat. The full campaign, photographed by Mario Testino, will be made available for 24 hours before disappearing. The images star up and coming models including Hayett Belarbi McCarthy, Misha Hart, Ruth Bell, May Bell, Eliza Fairbanks, Liam Gardner and Louie Johnson. Mario Testino says about the advertisements, “I am so excited to be a part of this industry first with Christopher and B

For a long time, the promised lands of virtual reality remained the territory of early adopters, technological innovators and advanced gamers. However, little by little a new party has been encroaching onto the playing field, eager to tap into the immerse sway of virtual reality, namely fashion retailers. Although Tommy Hilfiger may not be the first brand you think of when someone mentions digital innovation, they have become the first mainstream brand to introduce virtual reality in-store,

Chanel has launched its cruise 2016 campaign starring models Charlotte Free, Stella Lucia and Kitty Hayes. Decked out in the label’s Korean inspired designs, the trio poses inan outdoors setting full of greenery and trees. Patchwork prints, colorful bags and easy-going shapes standout against the natural backdrop. Source: Fashion Gone Rogue.

As much as we start off the work week dressed to the nines, with lofty intentions of wearing heels and dresses for the duration, there are those weeks that those intentions don't exactly turn into a reality. Some days of the week, comfort is simply key, and we can think of little more than stretchy pants and cashmere boyfriend sweaters. When it comes to reaching for a pair of really comfy leggings, though, there's one simple rule: Leggings are not pants. Opaque as they may be, think of them more