As today marks the final countdown before Friday’s release of Mocking Jay Part I—the third installment of The Hunger Games series—all eyes are on Jennifer Lawrence. While the last week has seen a number of chameleon red carpet outfit appearances, from a ’70s inspired white pantsuit to a feminine floral tea-length gown, the release of her latest campaign with Christian Dior might just be the best one yet. The first head shot image of the Spring 2015 campaign shows off her natural beauty with a

Sustained exposure to brand messages means people in developed countries are switching off to fashion. For luxury brands to continually keep enticing their customers, there is a fine line between achieving performance and remaining covetable. A recent article by Reuters suggests the sales downturn at Italian luxury house Gucci could be in part due to brand fatigue, where perhaps it could be time to change strategy and hire fresh talent. From uninspiring campaigns to rehashing fashion pieces f

Amy’s Max Mara Ads–December Vogue cover girl Amy Adams continues to make her mark in fashion by starring in the spring-summer 2015 accessories campaign from Max Mara. Recently, Amy appeared in the fall advertisements, and here, she models the new sunglasses and handbag styles from the Italian label in images photographed by Mario Sorrenti. See more of Amy’s Max Mara campaign and behind the scenes snaps below. / Hair by Didlier Malige, Makeup by Tom Pecheux Source: Fashion Gone

Alexander Wang fans in the UK need to start saving up this Christmas, as the American designer is set to open his first London store in Mayfair early next year. Located at 43-44 Albermarle Street, the new store will span over 6,500 square feet and will offer the entire product range from the designer's eponymous label. Alexander Wang's debut UK store is the latest retail venture for the New York based designer, who is said to have his sights set on global expansion. Alexander Wang to ope

German fashion label Hugo Boss is set to unveil its upcoming strategic growth scheme, which will run to the 2020 during the Investor Day event taking place in Paris today. The fashion brand predicts it sales growth to speed up and its margins to improve over the next few years as it works to “significantly upgrade” its core brand, with the aim of earning a 20 percent share of sales in the luxury segment by repositioning the brand and solely offering it in a mono-brand environment. Hugo Bo

Kylie Strips for Sloggi–Triumph underwear brand Sloggi has tapped Australian pop star Kylie Minogue as the faces of its fall-winter 2014 advertising campaign. The images show the blonde posing in laid-back portraits shot in a bedroom setting where she wears her panties paired with sweaters and simple t-shirts. It’s certainly a change from her recent Harper’s Bazaar Australia cover where she wears a gown alongside her sister, Dannii. See more of Kylie’s Sloggi ads below. Source: Fashio

According to preliminary figures, the retail segment of Gerry Weber International generated sales revenues of round about 404 million euros (503.2 million dollars) compared to previous year figure of 363.7 million euros (452.6 million dollars) in the financial year 2013/14. This represents an increase of about 11 percent on the previous year, driven by the new retail stores opened in FY 2013/14 and the established Gerry Weber Houses and mono-label stores. Like-for-like sales in Germany rose by 1

Throwback Rolex–You may remember these advertisements from Rolex’s spring-summer 2005 campaign series starring models including Alessandra Ambrosio and Karolina Kurkova. Photographed by Russell James, the girls give mermaid vibes as they model underwater in dreamy dresses and of course the world famous watches. Fast forward to today, and both Alessandra and Karolina are still powerhouses in the modeling world–with Alessandra recently posing for James’ “Angels” book. Source: Fashion Gone R

H&M’s Christmas Line–After seeing the campaign images with Lady Gaga and top models like Joan Smalls and Sasha Pivorarova; take a closer look at H&M’s Christmas 2014 selection. From sparkly party dresses to knit sweaters in festive red to above-the-knee boot styles; it’s all about wearable looks for this holiday season. In addition to the fabulous fashion finds, H&M will also be raising money for CARE, an organization which works with poor women and girls to help fight poverty around

Liberty is exhibiting 30 years of Hermès' iconic Birkin bag. The French luxury house will be showing rare vintage styles to mark its anniversary with pieces from Parisian collector Catherine B, some of which will be seen in London for the first time. On display will be rare and unique items such as a mini black Kelly bag in lizard skin, an illustrated Birkin bag by the French artist Antoine Kruk and a special edition Kelly ‘doll’ bag from 1996. Also on display will be the first ever Birkin b