Young online fashion retailer Asos is to debut in the Chinese e-commerce market via a new partnership with Hybris. Hybris, an e-commerce software and multi-channel solution for online retailers, will tailor Asos' platform to a country which has its own set of characteristics. Asos is the UK's largest online fashion store Asos is currently the UK's largest online-only fashion and beauty store with over with six million active customers, of which the company sells 60 percent of its sales out

Nike Women “Make Yourself” campaign | Source: Nike Not long ago, Nike Inc. could simply open stores in China and wait for newly minted middle-class shoppers to show up. No longer. Though it has been in China for 30 years, the world’s largest sporting-goods maker is losing customers to Adidas AG’s more fashionable street wear and Hennes & Mauritz AB’s H&M cheap, hip clothing. Making matters worse, Nike is knee-deep in unsold merchandise after a projected post-Olympics sales bump did

In what has become a seasonal rite, the Autumn/Winter campaigns — those all-important advertisements that fashion brands use to communicate their aesthetic codes and introduce their latest offerings — will soon fill the September issues of major fashion magazines. Importantly, they will also have a powerful second life online: on Internet forums and social platforms like Pinterest,Facebook, Twitter and Tumblr, where they are shared, Liked, tweeted and reblogged, ultimately reaching a digital aud

British luxury shoemaker Harrys of London, which shot to fame in 2002 when 30 Hollywood celebrities, including John Travolta and Denzel Washington, wore its shoes to the Oscars, plans to enter India early next year. It plans to open a store each in Mumbai, Delhi and Bangalore in the first phase. Keeping the upbeat consumer sentiment in mind, rising consumer awareness of luxury brands and rising disposable incomes, many top brands are looking at India as their next retail destination. Harrys of