Louis Vuitton has teamed up with esteemed artist Jeff Koons for the new ‘Masters’ collaboration. The collection of handbags mixes the iconic artworks of past masters in a modern way. Famous works such as the ‘Mona Lisa’ by Leonardo da Vinci as well as ‘Mars, Venus and Cupid’ by Titian take the spotlight. The official campaign stars Louis Vuitton face and Swedish actress Alicia Vikander. Photography duo Mert & Marcus captures the Oscar-winning star in addition to Koons for the advertisements.

Womenswear retailer Oasis is aiming to get to know its consumers better by inviting them to get a sneak peek of its autumn/winter 2017 collections, alongside its seasonal press day for the first time Normally press previews are reserved for fashion industry insiders and the press and take place months before the pieces hit stores so that editors can pull looks for photoshoots and get a sense of the trends ahead of the new season. However, this season, Oasis is to engage with its customers

Top models Arizona Muse, Sophia Ahrens and Alanna Arrington soak up the sun in Mango’s High Summer 2017 campaign. Photographed by Dan Martensen, the trio pose in warm weather looks styled by Helena Tejedor. From printed swimsuits to breezy maxi dresses and lace separates, these designs are absolute winners for the new season. Check out more images from Mango’s Summer campaign below! Source: Fashion Gone Rogue.

Italian fashion brand Ermanno Scervino reconnects with German fashion photographer Peter Lindbergh for its spring-summer 2017 campaign. Marking their sixth collaboration together, the images star American model Kenya Kinski Jones alongside her boyfriend American actor Will Peltz. Photographed on Normandy beach, the advertisements feature mostly white and cream-colored looks. Kenya charms in lace, embellished outerwear and lingerie inspired details. “I strongly wanted Kenya to be the main char

GERMANY-HEADQUARTERED sporting goods giant Adidas said it hopes to add 2,000 additional stores on top of 10,000 existing ones in China in the next three years, executive board member and chief executive officer Kasper Rorsted told a media briefing in Shanghai today. In the future, Adidas hopes lower tier cities to contribute 50 percent of its business growth in China as urbanization process continues and it will continue to analyze the preferable commercial zones in potential cities for new o

Burberry has reported retail sales growth of 3 percent underlying and 19 percent at reported FX to 1,268 million pounds (1,625 million dollars) for the period ended March 31, 2017. Comparable sales rose 3 percent for the second half. “In an uncertain environment, we continue to take action to strengthen the brand and reposition Burberry for growth. The outperformance of fashion and the strong customer response to new products underline our renewed creative momentum. I am delighted that Marco

Dior, which will be opening its largest ever store in Japan, has announced that today, April 19, they will be hosting both a haute couture show and a men's runway show. For the couture collection, creative director Maria Grazia Chiuri has designed eight looks inspired by Japan. Kris van Assche, the designer for Dior Homme, will present the first ever men's pre-fall line for the brand. In the spirt of see-now-buy-now, the line will be available for in store purchase the next day. Chiuri h

The spring-summer season calls for that destination getaway. And for H&M, the location of choice is Malibu, California, with its latest trend guide. But rather you are headed to the west coast or just an hour drive away, the Swedish fashion brand has plenty of inspiration for those warm weather months. From cotton shorts to linen tops and lightweight dresses, these pieces will get you through the new season with ease. Source: Fashion Gone Rogue.

Admit it, despite the glamour and thrill of seeing all the new collections, Fashion Week can be a bit exhausting. The Council of Fashion Designers of America (CFDA) has taken note of this time and time again, but now, they have finally done something about it. The spring 2018 calendar for New York Fashion Week will be one day shorter, with Marc Jacobs still closing the shows on Wednesday September 6, at 6:30 p.m. Previously, the shows officially ran from Thursday to the following Thursday, bu

Boho fashion brand Free People is teaming up with the National Park Foundation on a collection of custom t-shirts made in the USA. Part of a yearlong partnership, sales of the capsule collection will help contribute to a $50,000 donation to the National Park Foundation. Priced at $68 per shirt, the pieces feature groovy and colorful designs perfect for wearing with jeans or long skirts. This announcement comes just in time for National Park Week which runs from April 16th to April 24th. Model Li