When it comes to the weekend, searching for the perfect girl on the go outfit can always be a challenge. But Madewell’s has the right idea with its latest trend guide. Model Lineisy Montero appears in the shoot featuring laid-back ensembles perfect for those lazy days. From graphic print tees to patchwork denim and off-the-shoulder dresses, running errands never looked better. Paired with printed bandanas and sneakers, these looks will easily take you through the spring-summer season.

Californian-based sportswear label Volcom has launched a new, eco-friendly women's swimwear line. The Simply Solid Swim collection is made from ECONYL®, a high quality, 100 percent recyclable yarn produced from lost fishing nets and other discarded nylons taken from the oceans. The fishing nets and nylons are "upcycled" to protect marine life and avoid the harm they can cause in the world's oceans. As there is no loss of quality in the regeneration process of the yarn, the end result is a produ

Gucci’s pre-fall 2017 campaign spotlights a cast of all-black models. Called ‘Soul Scene’, Glen Luchford captures a party of young people at London’s Mildmay Club for the advertisements. Creative director Alessandro Michele found inspiration in a London exhibition called “Made You Look,”, which spotlighted black masculinity and style. Influence was also found in the 1960’s music movement called Northern Soul. The campaign images capture a lively scene full of dancing and models posing in vibrant

Top model Karmen Pedaru lounges poolside in the new Zara Home Beachwear 2017 collection. The Estonian beauty embraces colorful prints for the sun-drenched shoot. From relaxed tunics to retro inspired bikinis and breezy separates, Karmen looks perfectly at ease in the campaign. From florals to paisleys to tropical leaves, the patterns are sure to stand out at the beach or the pool. Discover more from Zara Home Beachwear’s collection below. Source: Fashion Gone R

Tommy Hilfiger, which is owned by PVH Corp., has received the award for "Best In-Store Customer Experience Initiative" at the 2017 World Retail Congress Awards ceremony held in Dubai on April 6 for its fall 2016 TOMMYNOW runway show and global media platform. Hilfiger's show was a see-now-buy-now initiative, which also featured his collaboration with Gigi Hadid. “Our consumers are at the heart of everything we do,” said Tommy Hilfiger. “TOMMYNOW builds on our 30-year legacy of democratizing f

Prada net revenues for the year ended January 31, 2017 declined 9 percent at constant and 10 percent at current FX to 3,184.1 million euros (3,375 million dollars), compared to the same period in 2015. “The Prada Group has delivered a satisfactory set of results in-line with market expectations for 2016, a challenging year of transition for the company. The retail strategy has shifted from geographical expansion to network rationalisation and digital integration. I am confident that our creat

Adidas has unveiled Futurecraft 4D, first high-performance footwear with midsoles crafted with light and oxygen using digital light synthesis, a technology pioneered by Carbon. Unlike traditional manufacturing technology, digital light synthesis allows addressing of the needs of each athlete in regards to movement, cushioning, stability and comfort. Futurecraft 4D's midsole is born out of 17 years of running data, and brought to functional reality through a pioneering digital footwear compone

After debuting its pre-fall 2017 Paris Cosmopolite collection at the Ritz Paris in December, Chanel has unveiled the transitional season’s advertising campaign. Compared to the runway show, the campaign goes minimal chic with images photographed by Karl Lagerfeld against a gray studio backdrop. Models Vittoria Ceretti and Natalie Westling appear in the advertisements. The pair embrace in several shots wearing luxe tweeds, paillette embellished pieces and luxe velvets. Carine Roitfeld styled t

A chic color palette that never goes out of style happens to be neutral. And J. Crew showcases ways to update the timeless trend with a new style guide. Model Toni Garrn stars in the ‘Un-Boring Neutrals’ shoot where white, khaki and black get a daring update featuring leopard prints and stripes. Get ready to shine in muted tones this season with J. Crew’s casual tees, tailored jackets and wide-leg pants. Source: Fashion Gone Rogue.

Following up its spring 2017 campaign with Lily Jean Harvey, Topshop introduces a new face for summer. 19-year-old Dutch model Luna Bijl appears in the brand’s summer 2017 campaign. The blonde poses outdoors in ultra-cute dresses perfect for the warm weather months. From a lace-trimmed dress to romantic floral prints, Luna stuns in each look. In an interview on Topshop’s blog, Luna talks about her favorite looks for summer. “I live in mini dresses in the summer! My bikini and a mini dress on